Colette, my daughter...
Genesis
Before becoming a chocolate house, Colette was a presence.
I was writing a television series when, one day, with no school, she accompanied me to a meeting. A friend present, from the world of modeling agencies, took a particular interest in her. She sent a few photographs to bookers. The response was immediate.
Except from the one most concerned, who politely declined.
The moment passed, light, almost anecdotal.
Time went by…
Two years later, Colette was by my side one evening, amidst the trials, the doubts, and the small victories of a recipe combining truffle and dark chocolate. I suddenly recalled those earlier propositions.
I was searching for a way to embody the brand.
And her name became an obvious choice.
The Form of an Obvious Truth
The Form of an Obvious Truth
Then came the time of lines.
We had to draw a logo, establish a visual identity, give structure to what was still only an intuition. We were searching for a form, a signature — something both iconic and self-evident.
And once again, chance found its way in.
As I observed the logo Laetitia had just created, my eye caught a detail, almost imperceptible: within the “A” of Demay, a shape began to appear… discreet, elongated, refined.
I recognized it immediately — the form that would become the silhouette of our chocolates: a suspended tear, pure and stretched downward, like a moment extended in time.
This is how our signature was born — and with it, the very form of our creations: the Colette tear.
Entering into Excellence
The encounters that matter
The encounters that matter
A project never succeeds alone.
It succeeds when it meets individuals who share the same standards, the same obsessions, the same values — even if their paths differ.
It is not methods that unite, but the level of exigence.
These were the encounters that shaped mine.
Eyes that do not compromise.
Hands that understand that detail is never just detail.
A house is not born from consensus.
It is not born from compromise.
It is born from an energy.
The Tear
From all these encounters, these learnings, these confrontations, these demands…It had to take a simple, pure, obvious form.
A suspended gesture, like a restrained emotion. Neither demonstrative nor decorative, simply essential.
She was not a symbol, she was a consequence.
Thus, the tear was born.