the story of Colette
It all began on a café terrace. Chance had invited itself along. From those coincidences, Colette Demay was born, a chocolate that starts a conversation.
first scene
On the terrace of a Parisian café, late in the day. The sun was sinking over the cobblestones, the wine was merely honest, the nibbles a little too salty.
Beside me, a friend from the modelling world. Suddenly my phone buzzed. A glance at the message, and I set it back down on the table. My friend noticed.
Like so many fathers, a portrait of my daughter as my wallpaper.
My friend looked at the photo and suggested, without hesitation, sending it to a few contacts. The agencies came back positive, but the one most concerned, Colette, said no.
it should have stayed nothing more than an anecdote.
second scene
A year later, I was living out an old dream: launching my own chocolate brand. I had always loved chocolate, and over time I had built real expertise, the technique, the terroirs, the aromas, the textures.
I was in the kitchen, exploring pairings with chocolate. Colette was beside me, lending a hand. For weeks I had been searching for a name for my brand, with nothing to show for it.
And I thought back to that little time capsule, the conversation on the terrace, the photo on my wallpaper, my daughter's refusal to become a coat hanger. Her name imposed itself, obvious.
third scene
We had to draw a logo, set a charter, give a visual architecture to what was still only an intuition. We were after a shape, a signature. Something iconic and obvious at once.
We had worked the shape, the weight, the perfect size for the mouth. Five grams. It was all there, except one thing: elegance.
And once again, chance invited itself. Studying the logo, my eye caught an almost invisible detail: inside the A of Demay, a shape appeared. Discreet. Elongated. Slender.
I knew it at once, the shape that would become the silhouette of our chocolates: a suspended teardrop, pure form, drawn upward, like a moment stretching out. Almost identical to the one we had drawn, but for that base, finished, elegant.
and so la Larme de Colette was born.
the A — already a teardrop Histograph, in capitals. The shape was inscribed in the letter.
la Larme, final drawn downward, elegant base. 5 g · 43.19 × 25.01 × 12.5 mm.
coda
A message on a terrace. A name found again in the kitchen. A shape hidden in a letter. What should have stayed an anecdote became our brand.
Every Larme placed on the tongue carries this story, the presence of a daughter, the patience of a father, the elegance of a detail that asked only to be seen.
